Merchandiser Radio is a commercial broadcast that plays only in retail stores.  Store owners use the service for background music and atmosphere in their stores.

But unlike other background music services, merchandiser radio also provides advertising opportunities for products that are carried in stores.

Suppliers and merchandisers can submit to merchandiser radio advertisments for their products, to be played over store speakers.  Approximately every 7 1/2 minutes, an advertisment for an in store product will play.  This allows merchandisers to get messages to shoppers while they are making spending decisions.

Merchandiser Radio has many advantages over other forms of advertising.  Conventional radio, due to licensing prohibitions, cannot be played in public stores. Also, conventional radio only talks to consumers when they are not shopping.  Merchandiser radio, only talks to them when they are. 

Merchandiser Radio is customizable, providing very precise targeted advertising to specific audiences.  Specific advertising messages can be targeted to specific stores, or regions.    A poorly slotted product can be exposed through merchandiser radio, guiding shoppers to the very aisle and shelf where the product is located. 

Specials such as manufacturer rebates can be announced for any product, in any store, at any time.

Seasonal campaigns, such as the Superbowl, Christmas, or Valentines day, can be promoted over Merchandiser Radio.

Merchandiser radio offers these opportunites nationwide, eliminating the need to negotiate with multiple stores. 

If you have further questions, or would like to discuss an advertising package, contact us for a free consultation.

San Antonio, TX:  210-858-6952     Ferndale WA:  360-355-9684